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A Guide to the Dos and Don't of Marketing for Realtors/Agents

Updated: Jun 9, 2023


the dos and don't of marketing for realtors

Marketing is a critical component of real estate sales. When executed correctly, it can lead to a consistent stream of repeat customers and profitable sales. On the other hand, if done improperly, it can result in a waste of time and money. To maximize your real estate sales, it is crucial to understand the dos and don'ts of marketing for realtors/agents. In this guide, we will provide you with essential tips and strategies to help you succeed in the competitive world of real estate.


Dos of Real Estate Marketing:

  1. Add Value to Your Clients Home-seekers are more likely to buy from someone they trust and can relate to. Your goal may be to sell real estate quickly, but your clients will never have faith in you if they don't trust you. To gain their trust, engage in active communication with your prospects, listen to their needs, and respond to them accordingly. Consider providing extra bonuses, such as a free moving truck, to show your clients that you are working in their best interests.

  2. Utilize Multimedia Humans are visual creatures, especially when it comes to buying real estate. High-quality videos and photos are essential in creating a positive impression on your clients. To showcase the attributes of the property, take high-resolution photos that include both broad and detailed images. Make sure the images don't contain any distractions and only focus on the property.

  3. Be Internet-Savvy In today's digital age, real estate agents must utilize the internet to be successful in their marketing efforts. Make sure your listings are visible on social media and popular listing websites. By doing so, you increase your chances of reaching a larger audience and attracting more clients.

  4. Be Responsive Being responsive is crucial in real estate agent marketing. Quick and efficient follow-up with prospects can make or break a sale. The more responsive you are, the more likely you are to convert leads into sales. Make sure to be thorough when contacting prospects and following up with them.

  5. Encourage Referrals Building trust and a positive reputation takes time, but it is essential in real estate. Encouraging referrals is a highly effective way to achieve this. Show your prospects your success stories and create a referral program where clients can receive benefits for successful referrals.

DON'T of Real Estate Marketing:

  1. Neglecting Past Clients Word-of-mouth advertising is an essential marketing strategy in real estate. Neglecting past clients can harm your reputation and negatively impact future business transactions. Make sure to keep in touch with past clients, even if it is just occasionally.

  2. Wing it Real estate marketing requires careful planning and consideration. Without a solid plan, it is impossible to maintain a successful marketing strategy. Poor planning leads to failure, so make sure to take the time to plan and execute your marketing efforts effectively.

  3. Ignore Traditional Marketing Digital marketing may be dominant in the real estate market, but traditional marketing is still relevant and effective. Consider placing ads in publications like newspapers and magazines and distributing flyers. Combining traditional marketing with digital strategies can help you build a strong marketing plan.


In conclusion, the key to success in real estate marketing is to understand the dos and don'ts of marketing. By following the tips outlined in this guide, you can maximize your real estate sales and become a successful realtor/agent. Start implementing these strategies today and see the results for yourself.

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